Your story is waiting.
Let's find it.
Verrative is a narrative strategy consultancy that helps businesses build their marketing around who they really are.Together with clients, we workshop strategy, implement it using existing resources and build internal skills that results in stronger marketing and a more resilient business.
The power of story
High marketing spend and too many late nights for little reward?You don't need more content. You need a clear narrative — and a system to tell it that actually works for your organisation.Verrative works with small and medium businesses and non-profits who are ready to invest in getting this right.
How it works
Discover
We start by listening. Through collaborative workshops, we uncover the kaupapa at the heart of your organisation - your purpose, your people, your direction. This stage builds the strategic foundation everything else sits on.Build
With your narrative established, we build the tools and systems to tell it consistently. This includes your core messaging, a practical content rhythm, and the frameworks your team needs to communicate with confidence across every channel.Develop
The goal has always been your independence. In this final stage, we focus on building your internal capability - so you leave the process equipped to carry your story forward on your own terms, without needing to come back to an agency every time something changes.
About me
I'm Heather Horswell, founder of Verrative and a storytelling strategist based in Wellington, Aotearoa New Zealand.My background is in documentary film-making, video production and marketing, all of which has taught me that the most compelling stories aren't invented, they're uncovered. I bring that same approach to Verrative.
why verrative
A filmmaker's eye for your story
With over ten years of experience as a videographer and marketer employing documentary filmmaking techniques, I've spent my career listening carefully, asking the right questions, and drawing out the story that's already there. That's exactly what I bring to your organisation. The result is your unique story that you can tell with pride.Strategy and execution, together
Sometimes a strategy needs someone to help bring it to life. Sometimes implementation needs a stronger foundation. Verrative does both, with an added bonus - we workshop the strategy together, implement it using existing resources AND build the internal skills that make your business stronger and more resilient, with one consistent voice guiding the process.Built for your independence, not your dependency
The measure of this work isn't how long we work together - it's how well you can operate without me. Every stage is designed to build your capability, so the investment you make now pays off long after the engagement ends.
testimonials
“Working with Heather is fantastic – she's flexible, open to ideas and delivers on time and to a quality that always exceeds our expectations”
KARLA SANDERS
founder and ceo of sticks 'n stones
"Heather listened to our ideas and offered great input into teasing these out and exploring alternative approaches. She took on board our requirements as a client, understood what we were trying to achieve within tight timescales and budgets, and delivered a finished product that we were very happy with."
MARIA DE CORT
central otago district council
"I cannot speak too highly of Heather's skill and personal integrity. She is a woman of huge personal charm and humility who warms easily to her subjects and is a delight to work with."
SALLY ANGUS
life coach, pinpoint ltd.
More details to come......
In the meantime, keen to connect?
Heather K. Horswell
[email protected]
021 070 2978
